Marketing Cloud
For more than 79% of customers, a purchase experience is just as important as the product they buy or a service they avail. This figure unlocks potential scenarios where everyone in the organization can offer a unified consumer experience.
Failing to get a transparent view of mountains of data flowing across various channels on day-to-day basis can cost marketing team access to real-time, genuine ROI reports. It was a pain point that led Salesforce to introduce out-of-the-box marketing capabilities nested in Marketing Cloud.
Marketing Cloud’s intelligence allows a forward-thinking marketer to know, personalize and engage with consumers across businesses, regions, communication channels, and initiatives. The platform essentially puts a consumer at the center with an aim to engage across all touchpoints from email and social media to website and connected devices and even in person-to-person.
With cloud tools at work, building a dashboard or creating a report or checking purchase preference one-by-one becomes less important. A holistic approach – Deal with the highest priority tasks like optimize campaign ROI or benchmark marketing initiatives or offer experiences to re-engage through following tools in a coherent whole is more apt
Journey Builder
Email Studio
Audience Studio
Mobile Studio
Social Studio
Advertising Studio
Datorama
Interaction Studio
Data Studio
Pardot
Key Benefits
Connect and personalize with customers the way they want
Engage powerfully with people across text, streaming media, messaging, emails, website, help desk, and more on desktops, tablets, and mobile devices at the time and the way they want.
Measure success
Assess every customer’s pain points from the very reason of abandoning a cart to unsatisfactory usage experience to trouble onboarding an app. Every consumer interaction indicates different needs and intent. Ensure satisfaction. Satisfied consumers are the linchpin of your business.
Engagement and re-engagement
No matter the type of experience consumers had earlier. Now is the time to engage new consumers and re-engage the lost ones by delivering the next best offer or a campaign on a brand for a more personalized experience.
Insights to help you deliver better services
Capture and unify the data about consumer’s location, purchase history, mode of payment, seasonal purchases, and more. Harness marketing tools, channels, and campaigns each day to get a holistic view of your marketing initiatives on the unified data followed by measurement and optimization to set future goals and trends.
Deal with what’s more important
Marketing Cloud offers you inbuilt real-time customisable dashboards and reporting tools that free your resources from having to deal with mundane tasks and focus on relevant activities such as generating more leads and calculating ROI on marketing.
Refine and grow your audience
Collect and Unify the data. Track all your customers and segment them based on priority and issues they’re essentially facing. Deepen your consumer understanding to enhance personalization, to get better at predicting their needs and to target them with precision through built-in advertising.
Generate Revenue
Mountains of data you own is not only going to unearth intelligent insights on a richer audience, but would also bring you opportunities to share your data with trusted partners and maximise your revenue. Large retailers can have a complete control over their data and devise a data strategy for efficient reporting,
